The media always seems to celebrate anniversaries of events early. By the time the actual anniversary comes round, it all seems like old news. I wonder why this is. Have they all written their articles and TV programmes early, and get impatient sitting on them? Or do they want to get their article/programme out before the rivals? Probably the latter. It's the same in film marketing. I remember when Star Wars episode 1 came out in July 1999, in Britain. All the TV marketing, tie-in novels, free action figures in cereal boxes etc. had all happened in the lead up to May, when the film came out in America. Star Wars was distinctly old news when the film actually opened here. It was all quite odd. And why do novelisations of a film come out a good month or two before the film opens? Do these people
want everyone to get spoilered?
Anyway… Everywhere I look at the moment seems to be doing their Princess Diana retrospectives, even though we're some two months (?) short of the anniversary. It's made me do some remembering of one of the most fascinating and bizarre weeks I can remember.
( Ten years )