Presumably Ms Trim is a whizz at marketing on social media, which is how she managed to persuade so many people to rush out and buy a beard trimmer, then descend as a flash mob on the nearest Olympic swimming pool to ritually cast it into the waters. (Where, I sincerely hope, at least one of them was claimed by a mystical hand that rose up, clad in white samite, and bore it away to the magical depths.)