Also, never mind rogue inverted commas, odd word-order can have the same amusing effect, such as on my box of "Dead Sea Genuine Bath Salts"! Here, as (probably) with the chicken soup, they really do mean "genuinely from the Dead Sea" rather than it being a cheaty weasling way of making you think that without technically claiming it, and it's a bit mean to poke fun when it's clearly a case of non-native English users creating the packaging, but still!